Audience Targeting

Audience Targeting is very important to achieve an aesthetically pleasing opening sequence to my film, if you get your audience wrong you are likely to make an unsuccessful film which will be enjoyed by no one. I have to make a British Crime film, this has a quite specific audience, with this audience you need to get right when you are filming and producing because otherwise your target audience will not enjoy it.

I have chosen to produce our British Crime film for predominately male people, this is because there will be quite alot of violence in my film which females may not appreciate. There might also be some sexism which may upset some females, on the other hand the cast of my film will be mostly male so this may appeal to females. This film is mostly targeted at males but that's not to say that females will not enjoy it.

I have chosen to aim my film at teenagers and young adults, this is because adults may not like such strong violence and such strong language. Young adults and teenagers may know more about gang culture and may even have been involved in it, some adults wont understand it. If the teenagers and young adult know about gangs and street crime they are more likely to understand the film and even relate to it. Some older adults may really enjoy the film but my arget audience is teenagers and young adults.

I have chosen to to aim my film at C2DE, this ranges from the skilled working class to the unemployed. I have chosen this because many of the people being played in my film will be from a lower class background, this means the people who watch it will be able to relate to the people on the screen and this will make the film more appealing. Other people may watch my film from different socials classes, for example ABC1, but my film will appeal to more people in C2DE than ABC1.