Audience Research

We created a questionnaire to help us figure out the key elements that our opening sequence needs to include to make it successful and appealing to out target audience. We asked a wide range of people to make sure we knew everyones opinion on what makes up a British crime film, although we did mostly asked males in their teens and some young adults because this is out target audience. creating this questionnaire has really helped us realise the key things which we need to include to appeal to our target audience. We asked a wide range of questions about who they are and what they think needs to be included in our film. The first 2 questions are about the person answering the questionnaire, what gender they are and how old they are. The second part of it is asking questions about the genre, from songs to props.

1. The first question was "what is your gender?", we asked a mixture of males and females but mainly males because they are our target audience.
2. The second question was "what is your age?", we asked a wide range of people from young teenagers to adults, we did this to make sure we weren't limiting our selves to designing our film for a very specific target audience.
3. In the third question we played the person who was doing the questionnaire 3 songs and they chose the song which they thought fitted the genre the most. The conclusion was that they thought that we should use "Kano - Ps and Qs".
4. The forth question was "what would you expect to see in a modern crime drama?", we got a wide range of responses from the people doing the questionnaire. They said things like violence, drug taking, weapons and gangs. we want to include as many of these things as possible to make sure our film is as successful as possible.
5. The fifth question was "what costumes would you expects the characters to be wearing?", most of the people said things like trackies, hoodies, baggy jeans and flat caps. This has really helped us with what to dress our characters in to make sure it a convincing as possible.
6. The sixth question was "where would you expect a crime film to be set?", everyone who did the questionnaire all agreed that it should be set in the inner city. We will definitely film our film in an urban area because it was such important theme in our film.
7. The seventh question was "What props would you expect to see in a modern crime film?", everyone either said said weapons or drugs. So we will try to include both to satisfy our target audience.
8. The eighth question was "what type of scenery would you expect to see?", they all said either ubran area or graphitied background, so will try to set bits of our opening sequence in both.
9. The ninth question was "what gender do you mainly expect to see?", most of the people answered males. So we will have a mainly male cast.
10. The tenth question was "What age group would you expect to see?", the answers brigded across two boxes, these were 14-20 and 20-37. This means that there should people in our cast ranging from around the age of 16-26.

I have learnt a lot from doing this questionnaire, it has helped us decide the fine details of our final opening sequence that we had not yet decided on. For example we knew what song we wanted to put over our film and this questionnaire supported our decision that it was a good song to choose and it went with the film well. We weren't quite sure on what to dress our actors in because it was very important to us and to our film that it look realistic and convincing, the questionnaire really helped us decide what the costumes were going to look like.