Institutional Research

In this blog post I am going to do some institutional research, I have chosen to research the BBC. BBC stands for British Broadcasting Corporation, it has been running for many years producing all sorts of types of media from TV shows to radio programmes. It is one of the most successful institutions in the world, it is the largest broadcaster in the would by number of employees, they employ around 23,000 staff. The BBC produce many types of texts, they ave many radio stations playing a wide range of music from modern classics to traditional Asian music, there are also radio stations that are talk shows and story tellers. They also have many TV channels producing a wide range of shows, from dramas to game shows. The BBC make most genres of entertainment on TV and they are all well made. They also produce alot of news, they even have their own 24 hour news channel. The BBC make their money through TV licenses, this funds everything they do and the payment of all the employees.

If the BBC ever came to me asking me to make my film for them it would be perfect, this is because the BBC make alot of dramas and my film would fit in nicely with all the other programmes they have produced. On the other hand the BBC have only made a few British crime films so this might add some variety to the other programmes and films which the BBC make. Since the BBC have never made a crime film, the viewers may be drawn to it because they know the great work that the BBC do and want to see what they would do with a crime film. I would expect about a £15,000 budget for my film, this is because it is set in the inner city and there isn't any extravagant places involved in my film so there would be no huge travel costs. This is what the BBC normally spend on film budgets so this is another reason why i would expect this amount of money.

To achieve maximum coverage my film would be shown on a range of the BBC TV channels as well as on BBC iPlayer so that my film would reach a wide range of people. Because my film is aimed at a younger audience and the BBC mostly cater for a older audience, they might be drawn to my film because it bring a younger audience and will bring their views up. To make sure my film got the coverage which it needed to make it popular with my target audience it would also be advertised in the advert break on a range of their TV channels and also over the radio so the that lots of people know about my film and give them the chance to watch it.